Decisioning Sophistication Map
An introduction
The Customer Decisioning Institute’s perspectives & interviews.
Recent Episodes
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Decisioning Sophistication Map Retail Banking Example.
Ed talks through retail banking examples.
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Decisioning Sophistication Map
Introduction to the Decisioning Sophistication Map.
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Interview Nicholas Gent
Blend360’s SVP Decision Sciences shares insights on GenAI for customer decisioning.
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Interview Sameer Prakesh
Aqdura’s Chief Technical Officer & Co-Founder shares knowledge from 20+ years in the decisioning industry.
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Interview Bill Bruno
Celebus’s CEO explains live-time digital behavioral data for decisioning and updates us on the cookie situation.
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Interview Kelly Holmstrom
Kelly shares insights learnt from being the owner of decisioning at Verizon and from consulting engagements with many leading US brands.
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Interview Claire Jefferies
Claire takes us through how to internally sell a decisioning project, ensure adoption in assisted channels & shares lessons learnt from EE & Verisure.
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Sell less to sell more
Ed talks about how relevant service next-best-actions can increase accept rates on sales offers.
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Segment of one
Jo explains why the term segment of one is counterproductive for next-bext-actions at scale.
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Interview Pete Avery
An insightful discussion with Comms and FSI decisioning veteran Pete Avery.
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Interview Jo Allen
The path that this co-founder of the CDI took into the decisioning industry.
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Interview Ed Hennessy
The path that this co-founder of the CDI took into the decisioning industry.
