In this conversation, we unpack The Customering Method with Aarron, founder of the Field Bell Institute an MBA level course for customer management, marketing, and customer technology.

Updated 5 Ds of hyper-personalization based on insights on how agentic, genAI & machine learning use is evolving.

The 5 Ds of hyper-personalization and how agentic, decisioning, genAI & machine learning is being used.

Hear Alex's route into decisioning and the great analogy she's come up with to include key stakeholders in the her decisioning community.

Hear about some of the evolving use cases for decisioning within telecommunication providers.

Examples of how leading banks are using decisioning to improve personalization in mobile banking apps.

Hear about the challenges, the interesting routes into this space and why it's such a great area to work.

DCS’s Vice President on The Science of At-Scale, Real-Time Decisioning.

Ed talks through retail banking examples.

Introduction to the Decisioning Sophistication Map.

Blend360’s SVP Decision Sciences shares insights on GenAI for customer decisioning.

Aqdura’s Chief Technical Officer & Co-Founder shares knowledge from 20+ years in the decisioning industry.

Celebus’s CEO explains live-time digital behavioral data for decisioning and updates us on the cookie situation.

Kelly shares insights learnt from being the owner of decisioning at Verizon and from consulting engagements with many leading US brands.

Claire takes us through how to internally sell a decisioning project, ensure adoption in assisted channels & shares lessons learnt from EE & Verisure.

Ed talks about how relevant service next-best-actions can increase accept rates on sales offers.

Jo explains why the term segment of one is counterproductive for next-bext-actions at scale.

An insightful discussion with Comms and FSI decisioning veteran Pete Avery.

The path that this co-founder of the CDI took into the decisioning industry.

The path that this co-founder of the CDI took into the decisioning industry.