About
What we believe: That customer decisioning in real-time is more beneficial to the improvement of customer experience and customer revenue growth than any other strategy that large direct to consumer organizations with multiple products can leverage.
Our Mission: Help large direct to consumer organizations understand which uses cases, data and organizational structures lead to improved outcomes for customers and their business.
The Team:
Jo started her career in traditional marketing communications, but quickly moved into CRM in 2004 where she was involved in one of the first real-time decisioning solutions with KiQ at O2 UK. She later led one of the first truly integrated implementations of omni-channel decisioning at British Gas.Jo’s focus at the Customer Decisioning Institute is helping organizations understand the business transformation involved in moving to customer centric decisioning including people, process and technology.Connect On Linkedin
Kelly is a marketer at heart, who loves using technology to improve the customer experience. She began her career in 1999 in the fast paced world of wireless communications. Her focus changed to decision management in 2013 when she led the implementation and daily operations of the first decisioning program at a US telco. Now Kelly works with leaders at enterprise companies who are looking for best practices and ways to create decisioning programs that align to their business goals.
Kelly's focus at CDI is to help more people understand what they can do with decisioning to transform their business. She helps create use cases and solve business problems with decision management technology.Connect On Linkedin
After starting his career in retail loyalty marketing Ed switched to marketing technology in 2001.
Ed’s focus at the Customer Decisioning Institute is helping organizations understand use cases, how decisioning technology fits within existing marketing/customer architectures and the financial impact of customer decisioning.
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